Snapchat in the art world

What’s so great about that app?

My friends kept on and on about how fun it was to be on Snapchat when I refused to download the mighty app. From what they said, it is like a messenger. Basically, someone sends a message, which is basically an image or video with short caption through Snapchat. Then, after a set amount of time, the message disappears. I felt stumped as questioning what’s the point of receiving pictures that are soon about to vanish?

Eventually, I DID download the app, and ever since I’m always on it. Perhaps, the effect of FOMO(fear of missing out) enacted on me. The beauty of this innovative social media is that you worry not about how others perceive you based on long-lasting pictures or videos you created a long time ago. I snap an unglamorous or mundane minute of my day to my followers anytime and just be real about it. Because eventually they self-destruct.

museums and snapchat

Then question is can you use this app to promote or advertise yourself? Does this social media has other functions than messenger? I was quite dubious about it. But museums proved me wrong. Below is from the article “The Art of Snapchat” on Blanton Museum of Art Blog. 

Part of the appeal of Snapchat is that it allows museums to poke fun at themselves. Humor is often a less intimidating gateway into more serious subjects, and writing Snapchat captions helps demonstrate that something created 100, 200, or even 300 years ago can still be relevant in today’s world.

In other words, because you want to appeal to bigger crowd, content has to keep short and fun. You can add a live voice. Check out great examples of Snapchat from museums:



Hilarious! Aren’t they? If interested in checking out more:

Author: Joomie Lee

Marketing, BBuzzArt

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