British Artist Releases Black Pigment Available to Anyone but Who?

Can Artist Claim monopoly ownership on Material?

In 2016, Anish Kapoor acquired the exclusive right to use the black pigment known as Ventablack. This material absorbs 99.96% of light, aka the blackest black of all. Many fellow artists resented that such absurdity was allowed in the creative world. Monopoly, really?

Anish Kapoor Black Pigment
Anish Kapoor’s “Cloud Gate” (2006) following the artist’s recent recoating in Vantablack (photo courtesy City of Chicago), from Hyperallergic.

In response, artist Stuart Semple presented a witty and daring solution to represent their voice. He deiced to release a black pigment named Black 2.0 available to everyone after many trials and errors. What’s the catch? Anish Kapoor does not have access to it.

ventablack
Vantablack. Courtesy of Surrey NanoSystems. From Artnet News

Of course, this pigment is not as black as Ventablack, however, it is “the world’s mattest, flattest, black art material.” Black 2.0 is the second blackest material on earth and smells like black cherry. There is no reason to drool over Anish Kapoor’s copyrighted pigment no more. Putting Black 2.0 on market is a brilliant dispute against narcissistic privileged artist’s deed.

 

Author: Joomie Lee

Marketing, BBuzzArt

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