[Call for artists submission] How to Submit Your Work to “BBuzzShow@Seoul”

Call for artist submission - BBuzzShow Seoul
BBuzzShow Seoul

[BBuzzShow@Seoul] Call for Artists Submission!

Guess what? BBuzzShow is coming back to Seoul! Find out how to submit your artwork to BBuzzShow Seoul.

BBuzzShow is one of BBuzzArt’s highlighted events which provides an opportunity for emerging artists to showcase their hard work. Since 2014, BBuzzShow has been bringing art lovers and artists together. Starting from New York, it has travelled over major cities including Berlin, Shanghai, Singapore, Prague and Jakarta.

This year, BBuzzShow is coming back to Seoul again after the huge success at Gangnam in 2016!

BBuzzShow is a liberal platform which any art lovers could participate! The exhibition team receives open submissions without any location restrictions. No matter where your fabulous artwork is situated at the moment, BBuzzArt covers all required transportation cost. Online to offline, BBuzzArt guarantees vibrant artists to claim their creativity freely!

What are you waiting for? This golden opportunity is just one click away! Visit our website and submit the artworks which are longing to be discovered at BBuzzShow Seoul!

Not an artist? Spread this great news to your artist friends and get their talents exposed!

detailed information

1. Submission Duration: 08 Aug 2018–14 Sep 2018

2. Submission: Add tag #BBuzzShowSeoul

when uploading your artworks.

Or insert the tag to your already uploaded pieces at BBuzzArt website

3. Finalists Announcement: 19 Sep 2018

4. Exhibition Date: 1 Oct 2018 — 28 Oct 2018

Should you have any comments and questions about BBuzzShow Seoul, please feel free to contact us at info@bbuzzart.com

Follow BBuzzArt Facebook page at: http://www.facebook.com/BBuzzArt

[How to Submit Artworks to BBuzzShow Seoul?]

Confused about how to submit your artworks at BBuzzArt? Don’t worry, it’s simple! It doesn’t take more than 5 steps to apply for BBuzzShow Seoul. We put together some screenshots and instructions below for your convenience.


1. Click Sign Up/Sign In.

회원가입 / 로그인 버튼 눌러주세요.

点击“注册/登陆(Sign in / Sign up)按钮”。

2. Either Sign up/ Sign in to BBuzzArt.

회원가입 or 로그인 해주세요.


3. Click the profile button.

프로필 버튼 눌러주세요.

点击 “简介(Profile)”按钮。

4. Click the edit button from your profile.

프로필 Edit 눌러주세요.


5. After adding your profile picture, changing your cover image, and filling in the ‘About you’ and ‘Work/Education’ sections, save your progress.

You must write a minimum of 600 characters for the ‘About you’ section, and 300 characters for ‘Work/Education.’

프로필 사진, 커버 사진 변경 및 About you 항목과 Work / Education 항목을 채우신 후 반드시 저장해주세요.
이 때, About you 최소 600character, Work / Education 최소 300character 이상 채우셔야 합니다.

加上简介头像图片、背景图片及填写完成“介绍(About You)”和“工作/教育(Work /Education)”部分之后,点击“保存(Save)”按钮。

6. From your main home page, click the upload button. There will be a popup indicating that you must activate your email address through the verification process.

Click ‘Activate my account’ and go through the email verification process.

홈페이지 메인 화면으로 가서 업로드 버튼을 누르시면, 계정 활성화를 위한 이메일 인증 과정에 대한 팝업이 뜹니다.
Activate My Account 항목을 누른 후 이메일 인증 과정을 밟습니다.

在 BBuzzArt主页,点击“上传(Upload)”按钮的话会自动弹出关于“电子邮件验证”需要的步骤。
点击“激活帐号(Activate My Account)”按钮,进行电子邮件验证

7. Check your email account (the one you entered when registering for BBuzzArt). Verify your account by clicking on the ‘Verify My Account’ button on the email you receive from us.

이메일 인증 과정에서 입력 하셨던 이메일로 들어가 BBuzzArt에서 온 메일을 확인하시고 Verify My Account 버튼을 눌러주세요.

在电子邮件验证过程中使用的邮件里会看到如此内容,确认邮件后点击“验证(Verify My Account)”按钮。

8. Again, click the upload button on the home page.

다시, 업로드 버튼을 눌러 업로드 페이지로 들어가세요.

再次点击 BBuzzArt主页的“上传”按钮。

9. Upload your pictures, carefully reading all the requirements. You must put #BBuzzShowSeoul as a hashtag to apply for the collaboration project! Finish the procedure by inputting all your materials information and clicking ‘complete.’

본인의 작품 이미지에 대한 전반적인 정보를 빠짐없이 기입해주세요.
이 때, 반드시 Tag항목에 #BBuzzShowSeoul 를 입력하셔야 누락없이 공모됩니다.
Materials까지 기입하시고, 일단 Complete 버튼을 눌러주세요.


10. NOTE: You must upload a minimum of three artworks to register!

작품 업로드를 최소 3점 이상 하셔야 합니다. 반드시 유념해주세요!


11. After uploading all your works, go to the work details to check that you have#BBuzzShowSeoul as a hashtag to be eligible for the collaboration project.

본인이 올린 작품 상세 페이지에 들어가셔서 Tag란에 파란 글씨로 #BBuzzShowSeoul 이라는 태그가 기입 되어있는지 확인해주세요.

上传自己的艺术作品后,进入“详细内容(Work Details)”确认填写的基本信息及标签栏中有没有加上了#BBuzzShowSeoul标签。


12. Go to your profile and click edit. When you scroll down, you will see the ‘Artist Registration’ section.

프로필 Edit으로 들어가주세요.
스크롤을 내리시면 Artist Registration 항목이 있습니다.
Artist Registration 버튼을 활성화 해주세요.

首先进入“简介”并点击“编辑”按钮。往下看看,找到“艺术家验证(Artist Registration)”按钮后立刻激活此按钮。

13. After clicking the toggle to turn on the ‘artist registration,’ fill in the required details below, from Artist Type to your Address.

Inputting your telephone and email verification is very important! We need this information to contact you regarding sales and promotions.

Artist Registration 버튼을 활성화 후, 아래에 나타나는 Artist Type부터 Address 항목 까지 빠짐없이 채워주세요.
휴대폰과 이메일 인증이 가장 중요합니다.
추후, BBuzzArt에서 작품 거래시 입력하신 휴대폰 번호와 이메일로 연락드릴 예정입니다.
모든 항목 기입 후, Request Artist Registration 버튼을 눌러주세요.

当激活艺术家验证按钮后,填写从“艺术家风格(Artist Type)”到“地址(Address)”内每个部分。
填完整个部分后,点击“申请艺术家验证(Request Artist Registration)”按钮。

14. After you Request Artist Registration, kindly wait for an approval/rejection within 24 hours. Once approved, you will receive an official email from BBuzzArt.

Request Artist Registration 하시면 약 24시간 이내에 작가 승인을 받을 수 있습니다! 잠시 기다려 주세요.
승인을 받은 작가는 입력하신 이메일로 승인이 되었다는 내용의 BBuzzArt 공식 메일을 받게 됩니다.



15. Now, you are an officially registered BBuzzArt artist! You can now sell your artworks.

이제, 본인은 BBuzzArt 공식 아티스트 입니다. 작품 판매가 가능한 단계입니다.


16. If you want to sell the artworks you have uploaded, go to the page for your artwork by clicking on it from your profile. BBuzzArt is one of the largest and fastest growing art e-commerce platforms! Don’t miss an opportunity to meet new art buyers by filling in your pricing details ASAP.

본인이 올린 작품에 가격을 책정하고 싶으시면, 본인의 특정 작품 상세페이지로 갑니다.
(BBuzzArt는 순수예술 분야의 아시아 최대 이커머스 플랫폼 중 하나입니다. 가격을 올리시면 판매에 도움이 됩니다.)


17. If you hover your mouse cursor over your image, on the top right, an icon with three dots will appear. Click edit to add/change your price.

이미지 위에 마우스 커서를 올리면 이미지 우측 상단에 점 세개의 아이콘이 있습니다.
아이콘을 누르시면 작품 수정항목이 보입니다.
작품 수정 항목을 클릭해주세요.



18. If you scroll down, you will see an ‘On Sale’ toggle button. Click it to activate it. After doing so, fill in the necessary information below, and then save.

스크롤을 내리시면 On Sale 항목이 있습니다.
On Sale 항목을 활성화 해주세요.
On Sale 항목 활성화 시, 아래에 나타나는 항목을 상세히 기입해주세요.
모든 항목을 기입하셨다면 저장 버튼을 눌러주세요.

往下滚动,有“出售(On Sale)”项目,请激活此项目

19. If you see your price on your artwork after clicking save, you have completed the registration process. Congratulations!

Once you have finished this step, your application for BBuzzShow@Seoul is successfully completed!

작품 상세 페이지 우측에 본인이 입력하신 가격이 노출되었다면 모든 과정을 빠짐없이 수행하셨습니다. 수고하셨습니다.

이 과정을 끝내셨다면, BBuzzShow Seoul 신청이 성공적으로 완료되었습니다!


Museum Definition: Could Museums Take Stands?

Acrylic collage with two desperate men in museums
No Hope No Life by BBuzzArt artist Tehos
What are museums in today’s defintion?

In 2007, the ICOM (International Council of Museums) Statutes has adopted the definition of museum for the international museum community as ‘a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment‘.

It is concrete that museums are no longer Cabinets of Curiosities traced back to Renaissance period. They are no longer places simply for objects to be stored and exhibited. We now ask questions about museum’s identities like What are the social responsibilities and duties that museums should take?; Do museums hold the authority to define art?; What could the public expect from the institution?.

Today, we will take two recent news from Design Museum in London and the Met in New York as examples and discuss whether museums could take stands. And further, how the two museums perceive their ‘charity’ identity differently.

Design Museum in London – Hope to Nope vs Nope to Arms 

Hope to Nope: Graphics and Politics 2008–18 is the current exhibition in London Design Museum. It features graphic design and technology that reacted to important political moments throughout the decade. Due to a sponsorship between the arms dealer Leonardo and the museum, over one-third of the artworks from the activist party were removed from the exhibition after their request and petition Nope to Arms. As a result, the exhibition is now free to visit.

As an educational charity, we cannot take an overt political stance as some activists would like us to do. Recent events have shown us that breaching the laws that regulate charities could put us at risk of having our charitable status removed. In a statement today the Charity Commission reminded the charities sector that, “educational charities can play an important role in informing the public. The law is clear, however, that they must do so in a balanced and neutral way. There are clear rules for charities regarding political activity that form a key part of both charity law and public expectations.”

Deyan Sudjic and Alice Black, directors of the Design Museum, the executives explained in the statement that since they should maintain neutral as ‘an educational charity’. Since no political stance should be taken, the museum would maintain their relationship with Leonardo.

The Met in New York – charity vs social justice

According to the invitation by the William R. Kenan, Jr. Charitable Trust, the Metropolitan Museum of Art has served as an anchor organization alongside New York University’s Tisch School of Arts for social practice art.

We’re not an institution that just focuses on charity. We need to be an institution that focuses on justice. There is a real distinction between charity and social justice: I think ‘charity’ is a term that makes us feel comfortable at a cocktail hour. But when you’re talking about justice you’re actually talking about how you right a wrong. For us, being able to dive deep into this work fits with that…At this moment in our country’s history, we need to dive deeper and look at what social justice and social practice in the arts look like.

In 2016, Dorian Burton, assistant executive director of the William R. Kenan Jr. Trust made a cold call to Kemi Ilesanmi, the executive director of the Laundromat Project, a New York City-based nonprofit that brings art to unexpected places. That was how this act for social justice by art started and now turned out to be a $6 million program.

Two months ago, the Met has announced that they would use $1.5 million of the Kenan Trust grant to support an artist residency program dedicated to social change.

What about the justice within the artist community?

The current art market is in some ways biased on different grounds where many talented artists are not granted the chance they deserve. Justice within the artists community starts when everyone can share their art freely regardless of their identities.

The start-up online gallery BBuzzArt is a liberal platform which support equal opportunities. Through the online system, any young and emerging artists can submit their works to BBuzzArt and get exposed to the world. The website is user-friendly for both artists and collectors. If you wish to join us to create a more ideal art world with equal opportunities, go to our website and learn more.

Buzzing Art, Budding Artist. www.bbuzzart.com


Is Today’s Art Market Still a Boys’ Club?

The cover of Prada's magazine Candy Florle edition reflecting the art market
Au Naturel by BBuzzArt artist Amelia A J Foy (ladyly)

Austrian artist Katharina Cibulka has stitched ‘As long as the art market is a boys’ club, I will be a feminist,’ across the facade of the Academy of Fine Arts in Vienna as part of her ongoing public art project ‘Solange’. This artistic act has caught the eye of the public towards the gender parity of the current art market. Along with all other gender equality controversies, the male dominance phenomenon in the art market has constantly initiated heated discussions in these decades.

This challenge can be traced back to Second-wave Feminism, when Guerrilla Girls questioned the art institution with their well-known yellow poster in 1989. Stating the fact that ‘less than 5% of the artists in the Modern Art Sections were women, but 85% of the nudes are female‘, they asked with their slogan ‘Do Women Have To Be Naked To Get Into the Met. Museum?’ in a sarcastic manner.

What about now?

According to Artprice’s 2017 international report on the contemporary art market, figure shows that among the top 500 contemporary artists in worldwide auction houses, only 14% are woman artists. Although for artists born after 1980 the percentage of women rises to 31%, it is true that the gender imbalance is still substantial.

‘The path to the top is still long, because the art market is still dominated by men,’ in response to Cibulka’s artistic act, the School Head of the Academy of Fine Arts in Vienna, Eva Blimlinger commented. The artist agreed with that, saying, ‘there are still many hurdles to overcome in the international art market until men and women are placed on equal footing.’

What could be done?

We can always invest hope on our future. If more opportunities are given to young and emerging female artists to sell their artworks and gain publicity before entering the auction market, the balance might be foreseen. In such a way, we need a liberal platform which support equal opportunities.

The start-up online gallery BBuzzArt is an agency tailored for vibrant artists regardless of their identities. Through the online system, any young and emerging artists can submit their works to BBuzzArt and get exposed to the world. The website is user-friendly for both artists and collectors. BBuzzArt has now gathered over 14,000 artists and keep striking to generate more opportunities for them to enter the bigger art market. If you wish to join us to create a more ideal art world with equal opportunities, go to our website and learn more.

Buzzing Art, Budding Artist. www.bbuzzart.com


Where does the price of contemporary artworks come from?

A photograph with various coins piled on the dark background. Where the price of the art work comes from?
Money by artist Rafael Chavez Najera

Have you ever wondered from where the price of the art work comes?

The work of art is created through two process; first, made by artists, and second, it is showed by curator, collector or gallerist.

In the first process, the value of the art work is determined by various factor. For example, the materials used for work, labour of the artists, and time etc… there are various factors to determine value of the work. The commercial value, which is the price of the art work, on the other hand, is validated by the other people in the art world.

Unlike normal market, art market has their own rule. Based on the principal of supply and demand, but the most important distinction of the art work is scarcity. Except editioned works such as re-printed or re-produced photographs, most works of art is only one. Therefore, if there is another bidder for one work, the price of the art work will be raised.

Especially in the contemporary art market, the most important factor is the artists AND the galleries. Every single year, over 3 millions of art student graduate school but only very few of them can continued their life as an artists.

Then how about rest of them?

The fundamental factor of the problem is shortage of the opportunities for young and emerging artist to sell their art works. This is unspoken rule but, normally the galleries take more than half when the work of young and emerging artists’ is sold. Of course there are certain reason to take money from artists; the cost of management, exhibition, and commission. However, sometimes artists cannot get proper recognition of their works.

The start-up company BBuzzArt suggest new solution for the young artists. Through the online system, young and emerging artists all over the world can show their work on BBuzzArt and art lovers can buy then through few clicks in the bed at home. The platform provide easy access to both artists and collectors. And the other important and distinct point is that the artists is the person who decide the price of the art work.

The number of artists think their works are undervalued at some point due to gallery commission but at BBuzzart, the price of the art works are listed by artists therefore, young and emerging artists can have their own recognition.

There is no artists who was born as Andy Warhol or Jeff Koons. For better art world, it is important to encourage young and emerging artists to stage themselves more easily. Art is related to money but is it not just for money. For art for art sake, BBuzzArt can be the starting point to meet future masterpiece.

Buzzing Art, Budding Artist


BBuzzArt Curator Jackie Kim

BBuzzArt City Event #1 Seoul : Make your feed more artistic!

[BBuzzArt City Event #1 Seoul : Make your feed more artistic!]

지금 버즈아트 앱을 다운받고 BBUZZPICK에 올라온 그림에 가장 기발한 세 개의 해시태그를 붙여 #eventbbuzzart 와 함께 자신의 페이스북에 전체공개로 공유해 주세요.

참여해주신 분들 가운데 가장 기발한 태그를 올린 5명을 선정해 대림미술관 티켓과 신라호텔 더 파크뷰 식사권을 선물로 드립니다.

*이벤트 기간: 2017. 9. 29 ~ 2017. 10. 09
*당첨자 발표: 2017. 10. 13

*지금 다운받으러 가기
안드로이드: http://bit.ly/BBuzzArt_GooglePlay_Event
아이폰: http://bit.ly/BBuzzArt_AppStore_Event

대림미술관 티켓(2장)+신라호텔 더 파크뷰 식사권(2장) / 5명
대림미술관 티켓(2장) / 40명
스타벅스 아메리카노 기프티콘 / 100명

1) 버즈아트 앱을 다운받는다
2) BBUZZPICK에 올라온 그림에 어울리는 기발한 해시태그 3 개를 생각한다
3) #eventbbuzzart와 함께 자신의 페이스북에 전체공개로 작성하여 공유한다

*BBUZZPICK 내 페이스북에 공유하기

1) BBUZZPICK의 그림을 클릭한다


2) 그림 하단의 ‘페이스북 공유’ 버튼을 클릭한다


3) 3 가지의 해시태그를 작성한 뒤, #eventbbuzzart와 함께 ‘게시’ 버튼을 클릭한다



[BBuzzArt City Event #1 Seoul : Make your feed more artistic!]

Dear Art lovers in Seoul, We have a special event for you!
Download BBuzzArt now and share an artwork from BBUZZPICK on your Facebook with 3 unimagnable hashtags that describe the work in your own word. Lastly, add a hashtag #eventbbuzzart!

Among all participants, we will pick 5 people who share the most unimaginable hashtags and give them Daelim Museum exhibition tickets and Hotel Shilla dinner gift cards. (5 people will get the first prize, 2 free tickets to Daelim Museum and Hotel Shilla dinner gift cards.)

*Event Duration: 2017. 9. 29 ~ 2017. 10. 09
*Winner Announcement: 2017. 10. 13

*Download App
Android: http://bit.ly/BBuzzArt_GooglePlay_Event
iPhone: http://bit.ly/BBuzzArt_AppStore_Event

2 tickets for Daelim museum + 2 gift cards for Hotel Shilla dinner / 5 people
2 tickets for Daelim museum / 40 people
1 Americano gifticon for Starbucks / 100 people

*How to Participate:
1) Download BBuzzArt app
2) Share an artwork from BBUZZPICK with 3 hashtags on Facebook (add #eventbbuzzart plz!)

*How to Share BBUZZPICK’s Artwork on Your Facebook

1) Pick an artwork on BBUZZPICK


2) Click the Facebook icon below the artwork to share on Facebook.


3) Create 3 fun hashtags and upload them on your Facebook. And don’t forget to include #eventbbuzzart!

[BBuzzArt Short-Film Project] Artists! Would You Like to Film Your Story?


“You are the Hero and Heroine of BBuzzArt.”

As a new project of BBuzzArt, we are planning to produce a short-film to showcase three selected artists to promote BBuzzArt worldwide. Without your commitment to create and maintain your way of life as an artist, BBuzzArt would not have existed!
You are the Hero and Heroine of BBuzzArt!


We are seeking for new emerging artists who can tell us about their original life stories, hardships and/or dreams. Selected artists will be filmed to be on BBuzzArt advertising video that will be broadcast on major media channels around the globe.


We go to you, wherever you are.


October – November 2017


AUGUST 31st 2017


Follow below steps to apply

  1. Sign up for BBuzzArt at http://bbuzzart.com!
  2. Go to your profile page.
  3. Fill out your profile and upload artworks.
  4. Send all the listed materials to info@bbuzzart.com
    -Application (Please find in the attached)
    -Your profile picture (portrait)
    -Three images(photos) that define who you are
    (lifestyle, your city, favorite place, etc.)


This is your chance to shine a spotlight on you.
We will create a film, if you simply bring your story to us.


Frequently Asked Questions Regarding BBuzzShow@Prague


  1. I don’t see call for submission materials on BBuzzArt website. How do I apply? 

    Please find submission details in the following link:

  2. How many works can I submit?

    As many as you want! All the works with the correct hashtag (#BBuzzShowPrague) on BBuzzArt will be considered for BBuzzShow@Prague. However, be mindful that the number of works you upload does not affect the chances of getting selected. Make sure to keep up the good work!

  3. Is there any limit on size or medium?

    No, you can submit any size or any type of artwork. Do not forget to add #BBuzzShowPrague in tagline.

  4. Is there a submission fee?

    There is no entry fee! It is free of charge.

  5. If selected, how does the shipping process work? Is there any fee I need to cover?

    BBuzzArt fully covers the shipping of artwork regardless of geographical region. We take care of exhibition rental, PR, and any other exhibition-related costs. Selected artists will not be required to pay anything for BBuzzShow@Prague. You have nothing to pay! 

  6. Are artists invited to BBuzzShow@Prague?

    Of course! You are more than welcome to attend BBuzzShow@Prague in July, 2017. However, we do not cover the cost of your trip.

  7. What if I have trouble getting logged into BBuzzArt? 

    Regarding any tech issues, please send an email to info@bbuzzart.com with a screenshot of your error page. BBuzzArt’s tech team will take you from there.

How to Submit Your Work to BBuzzShow@Prague

Dear BBuzzArt users,

We appreciate your interest and attention for BBuzzShow@Prague! Unlike most of call for artist submissions, BBuzzArt simplifies an application process, so anyone can apply faster and easier.

All you NEED to remember is go to BBuzzArt.com and upload your work and add a hashtag #BBuzzShowPrague in tagline. Then you’ll be automatically considered for a BBuzzShow@Prague candidate. If you haven’t updated your profile page or you are a new user, make sure to fill out your profile, such as artistic inspirations, life story, exhibition history, etc.. Please shoot us an email at BBuzzShow@BBuzzArt.com, if this posting is not explicit or sufficient enough.

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We recommend continuing with Facebook because it’s more convenient for both of us especially if/when we feature you on BBuzzArt’s Facebook page. Plus, you can be connected to your Facebook friends on BBuzzArt right away!BBuzzShowPrague BBuzzShowPrague BBuzzShowPrague

Do not simply put a couple of words about yourself here. We want your story, like how you became an artist, where your creativity comes from, or what subject matter you’re interested in. Your artist statement and CV suffice if that’s easier. But you MUST fill in this section to be considered for BBuzzShow@Prague.


Pick a work you would like to show at BBuzzShow@Prague.BBuzzShowPrague

It’s essential to put a title, creator’s note, year, medium, size (**important when planning a shipping), and other work details, but adding #BBuzzShowPrague to tagline is the most important thing to remember here. You MUST put this hashtag to apply for BBuzzShow@Prague candidate. No spaces!

From this part, it’s optional, but recommended. We encourage all the applicants to share their works on Facebook and get likes and feedbacks from friends on BBuzzArt. We believe if your art is loved by public, it most likely means you’re heading in the right direction as an artist and your work is convincing and moving others!


You look for instructions in mobile view? Check out below.

Detail Information

Venue: Hauch Gallery, Prague, Czech Republic
Submission Period: June 12th – July 7th 2017
Selected Artists Announced: July 10th 2017
Exhibition Period: July 19th – August 9th 2017

Should you have any comments and questions, please feel free to send us an email at BBuzzShow@BBuzzArt.com.

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Artist’s Intention, How Much Does it Matter? Part 1.

Does Artist Exist in His Art?

At art exhibitions, we can’t help questioning artist’s hidden motives behind his/her creative output whether or not it is an astounding piece of art. It’s like a guessing game. Contemporary art is criticized for its complexity and provocative format. Yes, it is a tough pill. Kid you not even renowned curators feel intimated and overwhelmed more than you assume. Hence, we often turn our eyes to artist’s note or wall labels expecting to obtain a teeny-tiny bit of evidence, but again you don’t feel convinced or do not simply agree with it. In this article, I want to cast a question how much the intent of artist matters when viewing art.

Artist's Intention and Yayoi Kusama
Yayoi Kusama, Obliteration Room, (2002-2014).

Here’s my conclusion first. Don’t frat if you get their intention or not.

Believe in What You See and How You Feel

Although specifically said to the Minimalism movement, I’d like to interpret Frank Stella’s famous quote, “What you see is what you see” in another way and say viewer’s experiences are in the same logic. Literally, I mean what you see is what you see. In Death of the Author, Roland Barthes says, “a text’s unity lies not in its origin but in its destination.” In other words, the author or artist who originates a text cannot have a superior power. Barthes asserts that when an author is removed, the scope of interpretation expands. 

Artist Intention and Felix Gonzalez Torress
Felix Gonzalez-Torres: “Untitled” (Perfect Lovers), 1991.

In my personal experience, I thought about my heterosexual dating relationship when faced with Felix Gonzalez Torres’ work. However, this piece was birthed to bring awareness of AIDS combined with his personal loss of a loved one. Am I wrong for thinking something else? I hardly think so! There is no such thing as a wrong and correct answer. When a work is created and leaves the artist’s hand, it no longer belongs to the creator, but only viewers. Maybe how a little background story about an artist can be an interesting fact and, of course, you are free to investigate that.

The thing is authorial intention viewing is not the absolute approach. Based on one’s living circumstances and experiences, everyone will feel differently. Furthermore, even if you attempt to comprehend the work based on authorial intention, it will hardly resonate with you in a profound level because we all have different histories in life.

Artist Intention and Andy Warhol
Andy Warhol. Marilyn Monroe. 1967

My advice? Just relax and take a look at whatever you have. Tell me what you think of a work!

When Performance Art Meets Audiences, what happens?

Artist Production and Performance Art

Artist Dun Graham said, “all artists are alike. They dream of doing something that’s more social, more collaborative, and more real than art.”

Ever heard of artists who engage public in their creative process? I luckily had a chance to participate in several art-makings back in college. Among all, I vividly remember the time I washed my hands with a beautiful Venus sculpture made of soap at the museum bathroom. The vanishing soap reflects the passage of time and in order to do so, it requires audience’s participation. 

Performance Art and Soap Project
Mikyung Shin, Bathroom Project.

Such a form of art has many different names: social practice, social art, community-based art, participatory art, etc. It is time-sensitive, site-specific, post-studio, ephemeral and interactive. In other words, it only exists for a fleeting moment and has a distinctive performative aspect. Without participation, it is never complete. As Clair Bishop claimed, I would like to choose the term participatory art for it basically sums up what this branch of art usually shares in common. 

Who are the Artists that Make Participatory Art?

You may have heard the name Marina Abramovic. She is a contemporary artist who has fully explored how far the boundaries of performance art can be pushed, and made it widely known to the world. At the Museum of Modern Art in 2010, she showcased a performance art which invites viewers to come sit opposite her. They would make an eye contact, but no talk, just silence. 

performance art and Abramovic
Marina Abramovic, Artist is Present, 2010, Performance.

The most interesting episode from this installation was when her former romantic partner, Ulay came in as a surprise and they sat down together. They haven’t seen each other since their epic break-up at the Great Wall of China.

At the Museum of Modern Art in 2012, Rirkrit Tiravanija served cooked rice and curry for free to all the audiences. 

Many questions could arise form such performance pieces. Is staring at the artist art? Can you call eating with a bunch of strangers art? Marina Abramovic says, 

I could make art with everything…and the most important [thing] is the concept,” she relates. “This was the beginning of my performance art. And the first time I put my body in front of [an] audience, I understood: this is my media” (MoMA Learning)

It All Comes Down to Life!

Although their art does not harbor a physical form, they force viewers to think critically and challenge them on an intellectual level more than any type of artwork. One would must wrap their head around to just comprehend what this is really about.

In a larger context, these artists can be said to break down the seemingly boundaries between art with life. Mundane, everyday activities are turned into ‘artwork’ in the name of artist. Whether it is about politics, social phenomenon, or gender and identity, the fundamental of art is life. To make that point, maybe those artists chose such an accessible and engaging approach; there is no difference between art and life.

Furthermore, it scrapes off the material quality and erases monetizable value of art. It cannot be marketed nor sold for it being an experience that no one can ever buy! Or at least a participatory art is only partially finished until viewers are present in the scene. Audiences are no longer just there to appreciate, but they rise to the status of co-creators. Meanwhile, one must be forced to accept their insecurity and vulnerability. 

Written by Joomi lee, BBuzzArt Marketing

This article was published for artists and art enthusiasts by BBuzzArt.

BBuzzArt is an art social platform to present new and emerging art and to share simple and sincere feedback. It is open to every artist and art enthusiast around the world.
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